Main Sources Of Resistance To Organizational Change Management Essay

Main Sources Of Resistance To Organizational Change Management Essay Change is inevitable for modern organizations and increasing rapidly in the world due to internal and external triggers (Refer to Appendix 1) (Buchanan and Huczynski, 2010). For survival, organizations must be able to anticipate change and keep reconfiguring themselves as it is critical determinant for their success although it has difficulty and challenges. Organizations that wait for an overwhelming mandate to engage in change efforts are very likely to be left behind and may struggle to survive (Lawler and Worley, 2009). For example, Nokia has already been through one successful change; turning itself from an unfocused conglomerate into a focused mobile phone producer in the 1990s. But, lack of accountability, poor leadership and complacency those came from mobile phone success has caused less competitive in the market due to customer transition from mobile phone to smart-phone (Riley, 2012). According to Nauss (1999), Jacques Nasser, Ford Motors CEO also argued that any business that is satisfied with the present state of affairs is deluding itself. Sitting still or moving at a snails pace is effectively moving backward. Organizational change must be based on intention and goal-oriented and come from within the organization to be effective (See Figure 1 and 2) according Cumming and Worley (Hellriegel, Slocum and Woodman, 2001).It also need very careful assessment of individual and organizational capacity for change since they are potential resistance to change. In this report, we will first discuss various causes for resistance to change from those who affected positively or negatively using Arthur Bedeians four common causes for resistance to change, Kotter and Schlesingers six practical techniques to overcome these resistances and Kurt Lewins 3 phase change management model. 2.0 Resistance to Organization Change Buchanan and Huczynski (2010) define resistance to change is unwillingness or an inability to accept or discuss changes that are perceived to be damaging or threatening to individual. Carr et al also claim that its significance can be measured by those affected perceive and react to it (Salawu, 2011). As a result, change efforts are often found resisted by individuals and groups overtly and covertly due to their negative perceptions to some extent. Hellriegel, Slocum and Woodman (2001) suggest a variety of sources of resistance in Figure 3 (Detail in Appendix 2). To overcome resistance to change, managers and employees must understand its reasons and sources. Arthur Bedeian cites four common causes for resistance to change (Buchanan and Huczynski, 2010). 2.1 Parochial self interest Individuals are so comfort and content with their current situation and they fear that any change in organization may threaten their vested interests. It is one of major reason that people resist organizational change. According to Desler (2004), there are 4 types of organizational change: its strategy, technology, structure and employees. Structural change requires reorganizing organizational chart involving replacing, dismissing or adding personnel (Salawu, 2011). When this situation comes, employees fear to lose their existing positions. E.g. Current Burmese government involves liberal and conservative. Reorganization needs for democratic change process. It is good and can improve the status of its people, but most conservatives fear reorganization as they think that it is a threat to their status quo and interests. For these reasons, Burmas change processes encounter resistance longer time than desired and resulted as a poor country. 2.2 Misunderstanding and lack of trust Buchanan and Huczynski (2010) suggest lack of understanding the reasons and consequences can create resistance to change because it might cost them more than what they will gain. Such misunderstandings most likely occur where there is lack of trust between manager and employees. My former Singapore based Japanese construction announced to his managers an implementation of a flexible 5 days work for all site staffs. No managers resisted because they were introduced the concept of that change in management meeting. Shortly after circulating announcement, various resistances arise from site staffs who do not understand and trust the meaning of flexible working days. One rumor is that they might need to work extra hours in the evening. They were not satisfied with management decision at the beginning. According to Kotter and Schlesinger (1997), only few organizations have a high level of trust between employees and managers. So, it is easy to develop misunderstandings when organizational change is introduced. If managers do not clarify them in time, this can lead to resistance. 2.3 Contradictory assessments Another reason people resist to change is evaluation of costs and benefits differently. According to Buchanan and Huczynski (2010), it is the result of poor communication and inadequate information that causes contradictory assessments. But such resistance to change may lead to constructive criticism and improved proposals to achieve better outcomes since people have different perceptions and knowledge. E.g. My previous project director of Construction Company was shocked by his design team members who made value engineering of structural column. Although this value engineering can achieve design requirement while saving cost, he thought that it can damage the companys reputation. So he didnt allow the design proposal submission to owners consultant. He had reorganized the design team immediately that caused resistance from the people involved. As a result, company lost two good designers and crippled the design team. Different people have different skills and knowledge that may lead to resistance. For the above case, design team has more skill and knowledge than director. And resistance resulted from reorganization will be good for companys future. Low tolerance for change Buchanan and Huczynski (2010) suggest that people respond to change and uncertainty in different ways. Some are more readily to accept and adapt to changes. Others may have a low tolerance to adapt to changes since they have different abilities compared to others. Drucker (2010) also argue that the managers are the major obstacle for organizational growth since they are unable to change their attitude and behavior rapidly to meet organizational requirement. It is the result of peoples limited tolerance that lead to oppose potential beneficial changes even they know that it is positive change. E.g. an engineer in my former construction company received a significant promotion due to expansion. New position required new skill set, relationships as well as loss of some satisfactory current situation. It made him uneasy to give up certain aspects of current situation and resist changing since his tolerance for change was low and he did not understand wisely the reason of change. 3.0 Overcoming Resistance Many managers underestimate not only the variety of ways people can react to organizational change, but also the ways they can positively influence specific individuals and groups during change ( Kotter and Schlesinger, 1997, p-454). E.g. Singapore construction industry has been unable to achieve better productivity due to past experience of managers who dont understand advantages and disadvantages of the methods which they are familiar. So, organizational change becomes managements responsibility. And coping resistance resulted from organizational change becomes the haunting question for todays manager because it determine the success or failure of organization (Martin, 1975). Kotter and Schlesinger identify six practical techniques for managing and overcoming resistance (Buchanan and Huczynski, 2010): 3.1 Education and Communication Education is one of most common way that communicates ideas to reconcile opposing views. Kotter and Schlesinger (1979) discuss that this program can be ideal when resistance is based on inadequate or inaccurate information and analysis especially if the initiators need the resistors help in change implementation. Afferson, M. (2010) argue that this program requires face to face communication to discuss sensitive issues since email or written notices are very weak at conveying and developing understanding. E.g. former Philips CEO, Timmer used this program to explain the future of Philips to his employees. As a result, its operating income has increased (Strebel, 1998). Moreover, Buchanan and Huczynski (2010) also highlight requirement of mutual trust to overcome misunderstanding. 3.2 Participation and involvement According to Buchanan and Huczynski (2010), it can reduce opposition and lead to employees wholehearted commitment if the managers who initiate this program address to their concerns. And it will provide employees a sense of belonging to successful implementing of change. E.g. Coch and French (1948) experimented to examine the efficiency and effectiveness of participation to overcome resistance to change involving: introducing by managers to employees, employees representative participation and all employees involvement. Based on their experiment, all employees involvement was the best for overcoming resistance. But Buchanan and Huczynski (2010) also highlighted that it is time consuming and will be useful if employees skill and knowledge has ability to cope the changes. 3.3 Facilitation and support Buchanan and Huczynski (2010) suggest facilitation and support can overcome resistance when it is caused by fear or anxiety. Such approaches include new trainings or simply listening or emotional support. According to Kotter and Schlesinger (1979), one rapidly growing electronics company devised this program for its employees to adapt frequent organizational changes. They employed four counselors to spent most of their time in talking, listening, educating and training to employees. 3.4 Negotiation and agreement It is another way to deal with powerful individuals or groups who create major resistance such as offering incentives to facilitate changes (Buchanan and Huczynski, 2010). But they also alerted that it may become expensive for change and take more time to negotiate. E.g. Former Burmese military general have strong power to resist political reform in Burma. Current government has to negotiate with them to reach an agreement for successful change such as protecting their interests. 3.5 Manipulation and co-optation It involves covert attempts to sidestep potential resistance. Management puts forward proposals that appeal to the specific interests of key stakeholders. This information is selective, emphasizing benefits and playing down disadvantages. Co-optation involves giving key resistors direct access to the decision-making process, perhaps giving them well-paid, high-status management positions (Buchanan and Huczynski, 2010, p-573). E.g. A local manager in my former Japanese Construction Company invited Japanese manager to analyze one missing item in the design. Due to busy schedule, he was unable to do proper analysis. It limited his influence on the analysis. But his commitment was subsequently very important during discussing with Japanese director. Generally, he did not like someone trying to make changes. After discussion with Japanese manager, he did not try to block the change. 3.6 Implicit and explicit coercion Although many researchers advocate supportive approaches to overcome resistances, managers have to deal with resistance coercively such as firing or transferring to facilitate change. Buchanan and Huczynski (2010) discuss such situations as where the target group is profound disagreement, has little chance of shifting their ground, and the speed is essential for survival. But Kotter and Schlesinger (1979) argued that using coercion is risky because people will resent forced change inevitably. 4.0 Conclusion Strong resistance to change may root deeply in some organizations, but change has become inevitable for todays modern organizations in fast changing business environment for survival. In Figure 1, effective change management program should be implemented properly by the managers who understand the firms culture to facilitate the change process while protecting the interests of affected person. In this report, we applied Kotter and Schlesingers approaches to manage change. Since these approaches have their limitation, they may not be likely to be effective under all conditions and circumstances. There are many prescriptive models or approaches for successful change. In reality, appropriate approaches can be implemented based on the primary cause of resistance. So, manager may need to combine various techniques to manage organizational change. Finally, we would like to suggest Kurt Lewins 3 phase change management model: unfreezing, moving and refreezing because present approaches or technology may be unsuitable in future. We can learn from the failure and success of Nokia and Apple. Apple was able to unfreeze the old technology or mind set that are outdated, develop new process and technology to move on from the old ways of doing things to the new and refreeze again when all seem okay. And they start Lewins process again since refreezing stage may be temporary in future (see figure 4) where Nokia didnt.

The Face of Fear :: College Admissions Essays

The Face of Fear "You gain strength, courage and confidence by every experience in which you really stop and look fear in the face. You are able to say to yourself, '...I can take the next thing that comes along.'...You must do the thing you think you cannot do (Eleanor Roosevelt)." Every time I read these words, I am able to see the truth in them. College to me is the next step that I must take in life. Although this next step comes with much trepidation and apprehension, it is a necessary step that I must take to forever better and prepare myself for the life that I wish to lead. State University would be one of the best institutions for this, just as the choice of high school I made four years ago, Good Counsel, was the next step for me then. During high school, I have grown and changed through not only the education I have gained, but also through the activities I participated in. I have gained a lot of strengths from my time spent in high school. Although every weakness has not been erased, the next step in life will ease their numbers even more. Over the four years that I have spent at Good Counsel, I became part of many activities. Each helping me evolve as a person and become stronger yet. Simple lists could be made of every activity that I have ever been involved in but it could never express to a person what I have learned and how it helped me to grow. Every environmental club, science club, political science club, service work, and S.A.D.D. club I was part of had a very special message to deliver to me. Whether the message was one of responsibility, or a life lesson, I grew from it. The Political Science club opened me to many new experiences. It allowed me the chance to attend the Model U.N., where I was asked to address today's top world issues. This club was very beneficial to me because I was exposed to topics and ideas that I had not previously been able to discuss or learn about in a classroom situation. The science club allowed for me to experience extra educational situations as well. I took part in a hovercraf t competition, which was very educational while also allowing me the chance to work with others for a common goal.

Galileo Gallilei :: essays research papers

Galileo Galilei was born on February 15, 1564, in Pisa, Italy. Galileo was the first of seven children of Vincenzio Galilei, a trader and Giula Ammannati, an upper-class woman who married below her class. When Galileo was a young boy, his father moved the family moved to Florence. Galileo moved into a nearby monastery with the intentions of becoming a monk, but he left the monastery when he was 15 because his father disapproved of his son becoming a monk. In November of 1581, Vincenzio Galilei had Galileo enrolled in the University of Pisa School of Medicine because he wanted his son to become a doctor to carry on the family fortune. Vincenzio thought that Galileo should be able to provide for the family when he died, and his sister would need a dowry soon. Galileo had other plans, and in early 1583 he began spending his time with the mathematics professors instead of the medical ones. When his father learned of this, he was furious and traveled 60 miles from Florence to Pisa just to confront his son with the knowledge that he had been "neglecting his studies." The grand duke’s mathematician intervened and persuaded Vincenzio to allow Galileo to study mathematics on the condition that after one year, all of Galileo’s support would be cut off and he was on his own. In the spring of 1585, Galileo skipped his final exams and left the university without a degree. He began finding work as a math tutor. In November of 1589, Galileo found a position as a professor of mathematics at the university of Pisa, the same one he had left without a degree four years before. Galileo was a brilliant teacher, but his radical ways of thinking and open criticism of Aristotle’s teachings were not acceptable to the other professors at the university. They felt that he was too radical and that his teachings were not suitable. In 1592, his three-year contract was not renewed. 1n 1592, he landed a job teaching mathematics at the University of Padua with the help of some aristocratic friends. After his father’s death, Galileo supported many relatives (including his brother Michelangelo and his family) and the sum of money he earned as a professor was not nearly enough. He began to tutor on the side to make extra money, including Prince Cosimo, the son of Grand Duchess Christine of Tuscany, which helped Galileo with some of his financial problems.

Improving the processes of patient care to improve outcomes Essay

Improving the processes of patient care to improve outcomes is fundamental to quality patient care and requires skills in change management. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 3). Jones & Bartlett Learning. Kindle Edition. The term innovation, rather than change, is often used to gain attention and infer that something new and special is happening. One of Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 4). Jones & Bartlett Learning. Kindle Edition. the reasons there are significant variations in the descriptions of change and innovation can be attributed to the various underlying assumptions about the environment and the nature of change. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 4). Jones & Bartlett Learning. Kindle Edition. Linear change does not recognize the multiple, unanticipated human actions and communications that occur and the dynamic context in which the change is occurring. As a consequence, the linear perspective often becomes rigid, control driven, frustrating, and unsuccessful. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 5). Jones & Bartlett Learning. Kindle Edition. The world is in continual motion, and movement occurs in more than linear ways. A change in one area can result in numerous, unanticipated changes in areas not considered. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 5). Jones & Bartlett Learning. Kindle Edition. Interactions in a complexity perspective are characterized by creativity, interdependence, unpredictability, and collective knowledge. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 6). Jones & Bartlett Learning. Kindle Edition. Change is †¦ †¢ Something new or different †¢ To make or become different †¢ To alter; to make different; to cause to pass from one state to another; as, to change the position, character, or Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 6). Jones & Bartlett Learning. Kindle Edition. appearance of a thing; to change the countenance †¢ To alter by substituting something else for, or by giving up for something else; as, to change the clothes; to change one’s occupation; to change one’s intention †¢ To give and take reciprocally; to exchange; followed by with; as, to change place, or hats, or money, with another Source: Webster’s Dictionary (1991). Innovation is †¦ †¢ Anything that creates new resources, processes, or values or improves a company’s existing resources, processes, or values (Christensen, Anthony, & Roth, 2004) †¢ The power to define the industry; the effort to create purposefully focused changed in Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 6). Jones & Bartlett Learning. Kindle Edition. an enterprise’s economic or social potential Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 6). Jones & Bartlett Learning. Kindle Edition. evidence-based practice, linkages between clinical practice and scientific standards, the quest for consistency, minimizing idiosyncrasies, and providing a scientific basis for policy construction are the basic reasons for a change in health care. Using an evidence-driven model serves to provide focus and organization of change initiatives; evidence-based practice is the platform for nurses’ work. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 10). Jones & Bartlett Learning. Kindle Edition. chaos is normative in health care. Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 14). Jones & Bartlett Learning. Kindle Edition. Personal knowledge and accountability for one’s own strengths and limitations specific to change and innovation, including technical capability and computer literacy †¢ Understanding the essence of change and innovation concepts as well as the tools of innovation †¢ The ability to collaborate and fully engage team members— that is, relational competencies Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 14). Jones & Bartlett Learning. Kindle Edition. †¢ Competence in embracing vulnerability and risk taking Porter-O’Grady, Tim; Malloch, Kathy. Leadership in Nursing Practice (p. 14). Jones & Bartlett Learning. Kindle Edition.

Favorite Brand Paper Essay

Within this paper the reader will read about 3 to 4 companies the author would like to work for with detailed explanations as to why. Furthermore, the reader will learn ways of engaging those companies in the most effective manner in communication that guarantees the author’s acceptance of those position(s), and what makes the author potentially valuable to those companies. In short, YOU the reader will learn the, who, what, and why of piecing a proposal (an elevator pitch) together while keeping it short and simple. The elevator pitch that will be used depends on what position you would like to expose oneself to within/for the organization. For now, let us check out potential companies the author envisions himself working for. Then we can look a few elevator pitches that will guarantee the authors acceptance. Ideal Company(s) to Work For/With One of the author’s ideal company(s) to work with would be in the area of market advertising. Reason being is that the author has a sincere belief that influence plays a major role in economic growth and development if not the opposite depending on what is being promoted. So the ideal company would be a company called LGA (http://lgaadv.com/). Another interest is management for a company therefore, the ideal company the author would like to work with is Integrated Management Associates (http://www.ima-pm.com/) who specializes in developing leadership skills from self capture-to-company capture perspectives. Finally, trading/negotiating is another interest the author admires. So sales would be an ideal career and likes Wal-Mart (http://www.walmart.com/). Does He Got What It Takes The author has somewhat an experience related background in those fields. For an example: The author as a young man handled voluminous orders and door-to-door sales for a direct marketing company (he wishes to not mention the name). His aggressive persistence and way with words ushered him straight to the top. Moreover, his desire to work with others in his interest in trading (in which he was exceptional at) gave a desire to work with like minded individuals- so obtaining a degree in the services of Management enabled the author to learn skills in communication, observation, integration, coordinating, and specialization. Although the author doesn’t remember what was said that placed him in positions of power in recent years, but since developed, let us look at his elevator pitch in obtaining a career of his dreams on a macro-level. To get a bit more creative, he would choose to be President of THE UNITED STATES of AMERICA. An Elevator Pitch The elevator pitch that will be used to explain the author’s value to those companies is as expressed below for the local companies and the position for a seat as president also. The pitch is as so: Hello, my name is Brandon White, also known as BWU. I will be obtaining a degree in business management with a concentration in management and have recently graduated from the University of Phoenix. I am looking to add value to your company/constituents with learned skills I have developed over decades. I recently written an article revealing the phenomena. Can I invite you to my summit to elicit your inquires? The pitch, does it sound as if it is coming from someone who wants to simply work and stay at the bottom of the totem poll? The author certainly doesn’t think so, however, the pitch does reveal a drive to reveal something that is only possessed by the deliverer. The author basically states that developing a pitch that entails/projects confidence, influence, and room t o give the listener room to ask questions wins if responses are in harmony with the observer’s question(s). Best Ways to Make Contact According to the author, best ways to make contact would be in the most effective form of communication- writing. He writes that because the communication would be void of all emotions as oppose to speaking over a telephone or in person and listening to reactions stemming from emotions. And the same would be applied for those needed to contact that may have influence in the hiring process. Granted, the author isn’t saying create something so influencing that doors will be opened for you, but injecting different levels of communication for different levels of positions. For example, if you wanted to land a gig working within a company your communication would reflect an ability to work well with others, being able to follow directions, and having some form of dependability. However, if you wanted to land a gig running a company, one must know how to nurture that company to the point all the above answers for working that company would be included while being able to communicate and execute those  actions.

Mars Attacks! Review Essay

Review of Mars Attacks! Mars Attacks! is Tim Burton’s clever thought at a martian invasion on the United States of America. After their landing, they easily took advantage of the governments trust, understanding, and compassion. Human beings, especially Americans, show just how ignorant and unpredictable they can be. However, their stupidity paves the way to their survival with a little bit of a population remaining. Source Materials: The constant struggle between war and politics makes this movie a classic bumbling mess of emgo fighting over what they consider to be right. The 1950’s science fiction focuses on how these peoples egos were created in a time of growing personalities. Genre: Parody Science Fiction portrays humility at the expense of American’s under the superior mind of the martians. Ultimately giving the upper hand to the human race for a reason that could not even be fathomed by mankind. Star Personas: The film is shown through the eyes of powerful figures from Nevada to Washington D. C. Everyone has an opinion and the best idea with how to deal with the martian invasion. A poor kid from that gets no attention within his society turns out to be the hero of the film. Technology/CGI: Used strongly throughout the entire movie, because anything that had to do with the martians was created by CGI. It was used to give a feel of abstract science fiction and not just a battle for superior intelligence. Plot: Told from a variety of different viewpoints and the advantages and drawbacks that went along with them. Everything comes together in the end to make it a bittersweet happy ending for all of those still left alive.

A Study of Consumer Perception of “Ready to Eat” Products Among Working Class Women

A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food . Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time.During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.Ready to eat items are providing a boon for working women. Literature Review Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers' att itudes and perceptions of ready to eat foods to help inform those efforts. According to the survey, more than half of Indians disagree that ready to eat food is as nutritious a fresh and more than one-third disagree that ready to eat food is as nutritious as frozen.Ready to eat foods and Lower Sodium Are Compatible – Only half of those surveyed know that ready to eat foods can be low in sodium, despite the multitude of no salt, low sodium and reduced sodium options available on grocery shelves. Thus conclusion can be drawn out from this that many people are with ready to cook food but some people are not so supportive. To find out where is real market for ready to cook food. *   A survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) secretary general D. S. Rawat said the consumer spending rate on processed food has increased at an average rate of 7. per cent annually from 2008 to 2010. And this is expected to rise at an average of around 8. 6 per cent until 2012. * In any commercial context, such as new product development, positioning and marketing, to understand consumer perceptions and their needs is a fundamental activity for food producers (Van Kleef et al. , 2005, Oude Ophuis and Van Trijp, 1995). * The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items (Schiffman ; Kanuk,1997). Statement of Research A study of consumer perception of ready to eat products.Objective The research paper was under taken with the following objectives. i. To study the effective use of time by the use of RTE products. ii. The awareness of consumers towards ready-to-eat food iii. The factors responsible for buying RTE products by working women. Research Methodology: Research methodology is the procedures used in systematic observations or otherwise obtaining data, evidence, and information as a part of research project or study. Da ta collection: The  process  used to  collect  information  and  data  for the purpose of  making  business  decisions. 1. Primary: Primary data is the first hand collection of data.In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening.Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc. ) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www. wikiprdia. org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. . The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, we faced time constraint for data collection Significance: 1. Awareness about â€Å"Ready-to-eat† products. 2. Acceptability of Ready-To-Eat products. 3. Openness of the market for new â€Å"Ready-to-eat† products. 4. Marketing strategies for RTE products. 5. Influence of media in promoting RTE. 6. New growing industry. Analysis : 1. Age Fig 1. Age Percentage Above fig shows that the maximum number of women are from 30-40 age group and they prefer RTE. 2. OccupationFig 2. Occupatio n Percentage From the above graph, it is cleared that the maximum i. e. 52% women are salaried. 3. Income Fig 3. Income Percentage Maximum of the women are having income in between 20000-30000. 4. Awareness Fig. 4 Awareness about the RTE From the analysis it shows that, out of total population, 52% prefer RTE for meals, which is highest. 5. Time Constraint Fig. 3 Time constraints The above pie chart reveals that, the maximum number of women prefer RTE as they face time constraints in the kitchen. 6. Buying perception Fig. 3 Buying PerceptionFrom the analysis, it concludes that more number of working women go for RTE because it is convenience. Following data interpretations were obtained:- 1) 52. 27% women are salaried. 2) 80%women have income above 10,000-20,000. 3) Almost 100% women have working hour more than 9-10 hours. 4) 60% didn’t get time to cook food themselves. 5) 80% people are aware of the Ready To Eat products. a) 25% or more, knows about the ready To Eat products . b) 36. 36% people prefer Ready To Eat items more than once. c) 34. 09% people prefer because it is very convenient to use. d) 20. 45% prefer because of the availability of products. ) 77. 27% think that ready To Eat products are not healthy. a) As it has preservatives, sometimes bad packaging, comes with expiry date, it is not fresh and also we get less variety. 7) 11. 36% consumes on daily basis. 8) 55% of population thinks it makes life easy. Conclusion: As per our findings, Ready To Eat are on growing stage. 1. Ready To Eat companies should change their marketing strategies as people have the typical mindset that the Ready To Eat products are not healthy to consume. 2. In the aspect of Time, Taste and Easy to make the Ready To Eat are proving to be good. . The analysis shows that most of the working women prefer Ready to Eat rather than cooking as it reduces their efforts. Bibliography: 1. Goyal Anita and Singh,N. P. (2007), â€Å"Consumer perception about Ready-to-eat in Indi a: anexploratory study†,British Food Journal,Vol. 109, Iss. 2,p. 182-195. Information, 26 (9): 8-14. 2. Hirekencchanagoudar Renuka , 2008,â€Å"Consumer Behaviour Towards Ready To Eat Food Products† . housewives in Dharwad. MHSc. Thesis, Univ. Agric. Sci, Dharwad. 3. Jorin, R. , 1987, Consumer behaviour is changing and offering new opportunities.Berater- 4. Joshi, M. S. , 1993, Food purchase habits and consumer awareness of rural and urban 5. Kamalaveni, D. and Nirmala, 2000, Consumer behaviour in instant food products. Ind. J. 6. Kamenidou, L. , Zimitra-Kalogianni, L. , Zotos, Y. and Mattas, K. , 2002, Household purchasing and consumption behaviour towards processed peach products. New Medit,. 1 (1) : 45-49. Mktg, 30 (5-7) : 12-18. 7. Makatouni,Aikaterini (2002), â€Å"What motivates consumers to buy organic food in the UK? Results frm a qualitative study†,British Food Journal,Vol. 104,Iss. 3/4/5,pp. 345-352. 8.Nichanj,Meena(2005),â€Å"Urbanities in India junk health,turn Ready-to-eaties,†Knight ridder Tribune business news,Washington,pp. 1. Nayga, Rodolfo M. and Capps,Oral (1992)â€Å"Determinants of Food Away from Home Consumption: An Update†, Agribusiness,Vol. 8,Iss. 6,pp. 549-559. 9. R. Meenambekai, P. Selvarajan, â€Å"Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)†. The Seventh International Research Conference on Management and Finance (IRCMF 2012) 10. Ramasamy, K. , Kalaivanan, G. and Sukumar, S. , 2005, Consumer behaviour towards instant food products.Ind. J. Mktg. , 24 (2-3) : 55-59. 11. Rana Muhammad Ayyub, Muhammad Bilal and Muhammad Rameez Akram, â€Å"EXPLORING CONSUMER BEHAVIOUR REGARDING READY TO EAT MEAT QUAIL MEAT PRODUCT IN PAKISTAN†,University of Veterinary and Animal Sciences, Lahore, Pkaistan. 12. Rees, A. M. , 1992, Factors influencing consumer choice. J. Soc. of Dairy Tech. , 45 (4): 112-116. 13. Sharma,Gaurav, (2011), â€Å"A STUDY OF THE BEHAVIOURAL PATTERN OF CUSTOMERS FOR READY TO EAT FOOD ITEMS†. Report, FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR 14. Srinivasan, N. and Elangovan, D. 2000, Consumer perception towards processed fruits and vegetable products. Ind. J. Mktg, 30 (11-12): 22-25. 15. T. Sarathy and Shilpa Gopal, â€Å"Managing the Diffusion of innovation in Ready-To-Eat Food Products in India† 16. Vijayabhaskar and Dr. N Sunderam, â€Å"Market Study on Key Determinants Of Ready To Eat Products With Respect To Tier I Cities In Southern Area†, International Journal Of Multidisciplinary Research Volume II Issue VI, June 2012, ISSN-2231 5780. 17. Erandwane-Pune. jpg – Wikipedia, the free encyclopedia www. en. wikipedia. org 18. www. google. com AbstractThe present investigation made an attempt to study the perception of consumers towards ready-to-eat food products by the working class women in Erandwane area in Pune city. A total sa mple of 50 respondents was selected for the study. Majority of the respondents were aware of RTE products. Also television works as major source for getting information about such products. The purpose of the study is to find out what are the responsible factors for consumption of such products in working class women. Their income level, time variable, product awareness are taken into consideration to arrive at the conclusion.The main aim for this study is to explore consumer perception for ready-to-eat products and the major forces determining such segment to grow and the future potential of the same. This research will give us potential information about the working women preference for such products. There is a tremendous change in the last ten years in our country of people consuming habits, working style. Other than convenience there are many hidden forces and upcoming forces. Rather than availability of western eatables products, our own products are come into packaged items f or sales in this market. This study will throw some light on A Study of Consumer Perception of â€Å"Ready to Eat† Products Among Working Class Women A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food . Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time.During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.Ready to eat items are providing a boon for working women. Literature Review Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers' att itudes and perceptions of ready to eat foods to help inform those efforts. According to the survey, more than half of Indians disagree that ready to eat food is as nutritious a fresh and more than one-third disagree that ready to eat food is as nutritious as frozen.Ready to eat foods and Lower Sodium Are Compatible – Only half of those surveyed know that ready to eat foods can be low in sodium, despite the multitude of no salt, low sodium and reduced sodium options available on grocery shelves. Thus conclusion can be drawn out from this that many people are with ready to cook food but some people are not so supportive. To find out where is real market for ready to cook food. *   A survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) secretary general D. S. Rawat said the consumer spending rate on processed food has increased at an average rate of 7. per cent annually from 2008 to 2010. And this is expected to rise at an average of around 8. 6 per cent until 2012. * In any commercial context, such as new product development, positioning and marketing, to understand consumer perceptions and their needs is a fundamental activity for food producers (Van Kleef et al. , 2005, Oude Ophuis and Van Trijp, 1995). * The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items (Schiffman ; Kanuk,1997). Statement of Research A study of consumer perception of ready to eat products.Objective The research paper was under taken with the following objectives. i. To study the effective use of time by the use of RTE products. ii. The awareness of consumers towards ready-to-eat food iii. The factors responsible for buying RTE products by working women. Research Methodology: Research methodology is the procedures used in systematic observations or otherwise obtaining data, evidence, and information as a part of research project or study. Da ta collection: The  process  used to  collect  information  and  data  for the purpose of  making  business  decisions. 1. Primary: Primary data is the first hand collection of data.In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening.Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc. ) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www. wikiprdia. org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. . The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, we faced time constraint for data collection Significance: 1. Awareness about â€Å"Ready-to-eat† products. 2. Acceptability of Ready-To-Eat products. 3. Openness of the market for new â€Å"Ready-to-eat† products. 4. Marketing strategies for RTE products. 5. Influence of media in promoting RTE. 6. New growing industry. Analysis : 1. Age Fig 1. Age Percentage Above fig shows that the maximum number of women are from 30-40 age group and they prefer RTE. 2. OccupationFig 2. Occupatio n Percentage From the above graph, it is cleared that the maximum i. e. 52% women are salaried. 3. Income Fig 3. Income Percentage Maximum of the women are having income in between 20000-30000. 4. Awareness Fig. 4 Awareness about the RTE From the analysis it shows that, out of total population, 52% prefer RTE for meals, which is highest. 5. Time Constraint Fig. 3 Time constraints The above pie chart reveals that, the maximum number of women prefer RTE as they face time constraints in the kitchen. 6. Buying perception Fig. 3 Buying PerceptionFrom the analysis, it concludes that more number of working women go for RTE because it is convenience. Following data interpretations were obtained:- 1) 52. 27% women are salaried. 2) 80%women have income above 10,000-20,000. 3) Almost 100% women have working hour more than 9-10 hours. 4) 60% didn’t get time to cook food themselves. 5) 80% people are aware of the Ready To Eat products. a) 25% or more, knows about the ready To Eat products . b) 36. 36% people prefer Ready To Eat items more than once. c) 34. 09% people prefer because it is very convenient to use. d) 20. 45% prefer because of the availability of products. ) 77. 27% think that ready To Eat products are not healthy. a) As it has preservatives, sometimes bad packaging, comes with expiry date, it is not fresh and also we get less variety. 7) 11. 36% consumes on daily basis. 8) 55% of population thinks it makes life easy. Conclusion: As per our findings, Ready To Eat are on growing stage. 1. Ready To Eat companies should change their marketing strategies as people have the typical mindset that the Ready To Eat products are not healthy to consume. 2. In the aspect of Time, Taste and Easy to make the Ready To Eat are proving to be good. . The analysis shows that most of the working women prefer Ready to Eat rather than cooking as it reduces their efforts. Bibliography: 1. Goyal Anita and Singh,N. P. (2007), â€Å"Consumer perception about Ready-to-eat in Indi a: anexploratory study†,British Food Journal,Vol. 109, Iss. 2,p. 182-195. Information, 26 (9): 8-14. 2. Hirekencchanagoudar Renuka , 2008,â€Å"Consumer Behaviour Towards Ready To Eat Food Products† . housewives in Dharwad. MHSc. Thesis, Univ. Agric. Sci, Dharwad. 3. Jorin, R. , 1987, Consumer behaviour is changing and offering new opportunities.Berater- 4. Joshi, M. S. , 1993, Food purchase habits and consumer awareness of rural and urban 5. Kamalaveni, D. and Nirmala, 2000, Consumer behaviour in instant food products. Ind. J. 6. Kamenidou, L. , Zimitra-Kalogianni, L. , Zotos, Y. and Mattas, K. , 2002, Household purchasing and consumption behaviour towards processed peach products. New Medit,. 1 (1) : 45-49. Mktg, 30 (5-7) : 12-18. 7. Makatouni,Aikaterini (2002), â€Å"What motivates consumers to buy organic food in the UK? Results frm a qualitative study†,British Food Journal,Vol. 104,Iss. 3/4/5,pp. 345-352. 8.Nichanj,Meena(2005),â€Å"Urbanities in India junk health,turn Ready-to-eaties,†Knight ridder Tribune business news,Washington,pp. 1. Nayga, Rodolfo M. and Capps,Oral (1992)â€Å"Determinants of Food Away from Home Consumption: An Update†, Agribusiness,Vol. 8,Iss. 6,pp. 549-559. 9. R. Meenambekai, P. Selvarajan, â€Å"Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)†. The Seventh International Research Conference on Management and Finance (IRCMF 2012) 10. Ramasamy, K. , Kalaivanan, G. and Sukumar, S. , 2005, Consumer behaviour towards instant food products.Ind. J. Mktg. , 24 (2-3) : 55-59. 11. Rana Muhammad Ayyub, Muhammad Bilal and Muhammad Rameez Akram, â€Å"EXPLORING CONSUMER BEHAVIOUR REGARDING READY TO EAT MEAT QUAIL MEAT PRODUCT IN PAKISTAN†,University of Veterinary and Animal Sciences, Lahore, Pkaistan. 12. Rees, A. M. , 1992, Factors influencing consumer choice. J. Soc. of Dairy Tech. , 45 (4): 112-116. 13. Sharma,Gaurav, (2011), â€Å"A STUDY OF THE BEHAVIOURAL PATTERN OF CUSTOMERS FOR READY TO EAT FOOD ITEMS†. Report, FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR 14. Srinivasan, N. and Elangovan, D. 2000, Consumer perception towards processed fruits and vegetable products. Ind. J. Mktg, 30 (11-12): 22-25. 15. T. Sarathy and Shilpa Gopal, â€Å"Managing the Diffusion of innovation in Ready-To-Eat Food Products in India† 16. Vijayabhaskar and Dr. N Sunderam, â€Å"Market Study on Key Determinants Of Ready To Eat Products With Respect To Tier I Cities In Southern Area†, International Journal Of Multidisciplinary Research Volume II Issue VI, June 2012, ISSN-2231 5780. 17. Erandwane-Pune. jpg – Wikipedia, the free encyclopedia www. en. wikipedia. org 18. www. google. com AbstractThe present investigation made an attempt to study the perception of consumers towards ready-to-eat food products by the working class women in Erandwane area in Pune city. A total sa mple of 50 respondents was selected for the study. Majority of the respondents were aware of RTE products. Also television works as major source for getting information about such products. The purpose of the study is to find out what are the responsible factors for consumption of such products in working class women. Their income level, time variable, product awareness are taken into consideration to arrive at the conclusion.The main aim for this study is to explore consumer perception for ready-to-eat products and the major forces determining such segment to grow and the future potential of the same. This research will give us potential information about the working women preference for such products. There is a tremendous change in the last ten years in our country of people consuming habits, working style. Other than convenience there are many hidden forces and upcoming forces. Rather than availability of western eatables products, our own products are come into packaged items f or sales in this market. This study will throw some light on